This Master Class is designed to cover the fundamentals of applying a collaborative approach to the delivery of defence capability, through partnering and alliancing between and within the MoD and Defence Industry. Drawing heavily on extant guidance, policy and case studies, it will explore the dos and don’ts of effective collaboration, concentrating on the key processes, skills and behaviours that should be developed in order to ensure a successful outcome for mutual benefit.

Why should you attend this Master Class?

Upon completion of this Master Class, through a combination of presentations, discussion and interactive learning, you will:

  • Understand how partnering and alliancing can add value to business relationships in defence, particularly in the context of Through Life Capability Management
  • Come away equipped with a portfolio of partnering and alliancing best practice guidance, principles, models and approaches
  • Be able to apply the knowledge gained to your own area of business, particularly in the development of collaborative objectives, commercial arrangements and working relationships

About your Master Class leaders:

Roger Powell, Senior Partnering Consultant, Associated Ideas

Roger specialises in the development of partnering and alliancing arrangements, including strategy, objectives and change management. He has business experience in the Royal Navy and MOD, working closely with Defence Industry. This includes:


  • 25 years in the Royal Navy, mostly within the helicopter environment, retiring in the rank of Captain after holding a number of senior positions within the MoD
  • As the Sea King Integrated Project Team Leader, instrumental in establishing the first Rotary Wing, platform-based, long-term partnering arrangement for in-service support
  • Independent leader of the joint MoD/AgustaWestland partnering team, developing the first Strategic Partnering Arrangement under the UK’s 2005 Defence Industrial Strategy, together with an associated business transformation programme and Incentivisation Agreement
  • As an independent consultant, providing support to a number of MoD and Industry programmes, particularly in the development of partnering, alliancing and supply chain management strategies


Kerry Northcott, Senior Relationships Consultant, Associated Ideas

Kerry specialises in partnering relationships, team dynamics, personality profiling and performance coaching. She has business experience in human resources, employee relations, organisational design, psychology and change management.
This includes:

  • Six years studying and working in the United States, gaining an international perspective on corporate change 
  • Working within the MoD, supporting relationship development and change management for a ground-breaking partnering programme within a Rotary Wing Integrated Project Team
  • As an independent consultant, carrying out Relationship Management roles in a number of MoD and Industry partnering programmes. These include preparing strategies and plans, co-ordinating activities, conducting and analysing relationship maturity assessments, facilitating workshops, providing training and delivering personal performance coaching from executive to working level


In association with:

Associated Ideas provides independent advice and facilitation to help organisations manage change, build high performing teams, create strong collaborative working relationships and partner with customers and suppliers. Since the company formed in 2005, it has expanded its client base across a number of defence sectors within both the MOD and major defence industry suppliers. It also has strong links with the MOD’s Commercial Directorate and Partnering Support Group, the National Audit Office (NAO) defence team and the Office of Government Commerce (OGC). Its processes are fully compatible with British Standards Institute PAS 11000, Collaborative Business Relationships, the NAO ‘Gold Standard’ for Effective Project Control and the MOD’s Partnering Handbook.

Masterclass programme

8:45 Registration & Coffee

9:15 Welcome

9:30 Why Partner? (Interactive Learning Session)

10:15 Partnering and Alliancing Principles

11:15 Morning Coffee

11:30 Commercial and Financial Approaches

12:30 Networking Lunch

13:30 Associated Business Change (Interactive Learning Session)

14:15 Relationships Development

15:30 Afternoon Tea

15:45 Choosing the Right Partner

16:45 Questions and Answers

17:00 End of Master Class


Crowne Plaza Hotel - St James

Buckingham Gate 45/51
London SW1E 6AF
United Kingdom

Crowne Plaza Hotel - St James



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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