The world is a complex place. Migration, natural wealth, sovereignty and global crime are themes that have dominated the headlines for some years. In these fiscally and politically uncertain times militaries, government agencies and commercial entities are all confronted with issues that require swift response. The challenge is to understand our environment so that we can respond by making informed decisions, and making those decisions before our competition or before the situation changes.

This ability is known as Decision Advantage. Decision advantage could be as simple as the answer to the perennial question of “I wonder what is around the corner”, or it could be as complex as Decision Advantage is borne out of the effective application of Intelligence, Surveillance and Reconnaissance and this masterclass will introduce and develop how to lever ISR in order to achieve Decision Advantage.

The masterclass will be presented by Ewen Stockbridge and after 10 years of leading and developing ISR Operations, he will be able to use uncomplicated language to convey the lessons that he has learnt on his journey. The masterclass is ideally suited for all involved in ISR procurement or operations, either those experienced and wishing to understand more, or those new to the environment. It will beinteresting, stimulating and enlightening.

Decision Advantage is a position from which commanders and leaders can make informed targeted decisions based on timely
information and intelligence ahead of the adversaries capability to act. ISR correctly levered against a problem and correctly
implemented will provide this advantage.

Attendees should consider attending if they wish to understand how to enhance ISR capability without huge expenditure through
development of coherent holistic ISR working practices.

Masterclass programme

8:30 Coffee & Registration

9:00 Introductions

Ewen Stockbridge

Ewen Stockbridge, CEO, IAM:ISR Ltd

9:30 ISR Discussion

Ewen Stockbridge

Ewen Stockbridge, CEO, IAM:ISR Ltd

  • What it is
  • How it can be done better
  • Real frictions that exist
  • 10:30 Coffee Break

    10:45 ISR Case Studies

    Ewen Stockbridge

    Ewen Stockbridge, CEO, IAM:ISR Ltd

  • Understanding why there was success or otherwise

  • 12:15 Networking Lunch

    13:30 Qucik wins

    Ewen Stockbridge

    Ewen Stockbridge, CEO, IAM:ISR Ltd


  • How to make ISR better, quicker and attractive to limited investment
  • 14:30 Practical sessions: part one

    Ewen Stockbridge

    Ewen Stockbridge, CEO, IAM:ISR Ltd


  • A tutored scenario designed to expose the issues and frictions of ISR implementation
  • 15:30 Afternoon Tea

    15:45 Practical sessions: part two

    Ewen Stockbridge

    Ewen Stockbridge, CEO, IAM:ISR Ltd

  • Solutions
  • 17:00 Discussion and Closing Remarks

    Ewen Stockbridge

    Ewen Stockbridge, CEO, IAM:ISR Ltd

    17:30 End of Masterclass


    Holiday Inn Bloomsbury

    Coram Street
    London WC1N 1HT
    United Kingdom

    Holiday Inn Bloomsbury

    Holiday Inn London-Bloomsbury is just 2 minutes' walk from the Tube at Russell Square station, for speedy connections across the capital. We're 10 minutes by bus from Eurostar connections at St Pancras station, and a 45-minute taxi ride from London Heathrow Airport. Check into your stylish Guest room, air-conditioned and connected to wireless Internet.



    speaker image






    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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