From mobile web browsing to data visualisation - social technologies are increasingly an integral part of every digital platform and experience, and an important driver of innovation online. This means for social media to be successful for organisations, plans and activities must be integrated into a wider, content-led digital strategy to drive participation and sustained awareness.
This workshop will explore methods for developing strategy that can enable you to maintain and manage an integrated presence across digital and social media platforms for your organisation.

Digital and social media are inextricably linked and good content - responsive to the needs and interests of end-users - is fundamental to both. Understanding how to integrate all three will become increasingly essentially to successful communications strategy.

Workshop programme

13:00 Registration & Coffee

13:30 Welcome and introductions

Tim Callington

Tim Callington, Director of Digital, Edelman

13:40 Stakeholder Profiling

Tim Callington

Tim Callington, Director of Digital, Edelman

  • The most successful digital propositions have a common thread - they are borne out of an in-depth understanding of community needs and are guided by strategies that support those communities, while measurably meeting organisational objectives
  • This session explores why stakeholder and community planning is important to the development of your strategy and techniques you can apply
  • 14:40 Content Planning

    Tim Callington

    Tim Callington, Director of Digital, Edelman

  • The foundation of any successful communication programme is not the platform, channel or technique applied, but content that meets the needs of the communities you want to engage
  • This session explores how to surface content within your organisation and create engaging material in a variety of formats quickly
  • 15:40 Coffee break

    16:00 Editorial Management

    Tim Callington

    Tim Callington, Director of Digital, Edelman

  • Devising a strategy and content plan is one thing, but making it work in practice is another. Determining resources and management processes is essential for your strategy to be executed successfully.
  • This session explores some of the challenges and considerations that come into play when implementing a content and socially-led digital strategy, and how to address them.
  • 17:00 Chairman’s Closing Remarks and Close of Day One

    17:00 Discussion session

    Tim Callington

    Tim Callington, Director of Digital, Edelman


    Marriott Regents Park

    128 King Henry's Road
    London NW3 3ST
    United Kingdom

    Marriott Regents Park

    This 4 star north London hotel in zone 2 is the perfect destination for the astute business traveler as well as the leisure guest that knows how convenient north London hotels are, as a base from which to explore the city .Bond Street is just 3 stops from Swiss Cottage underground station on the Jubilee Line, so you can be shopping, exploring the sights and taking in one of London’s world-renowned West End shows in less than 15 minutes when you stay at this hotel near central London. At the same time, the hive of activity that is Camden Town, the chic shops, cafes and restaurants of Primrose Hill and ZSL’s London Zoo in Regents Park are all just a short walk from this hotel in north London.



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    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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