Why you should attend
- Understand the challenges facing the development of CCS Technologies
- Discuss and debate the issues with various stakeholders
- Gain practical skills to promote progress
- Develop vital communication strategies
- Learn from an expert workshop leader
Who should attend
This course should appeal to anyone engaged in CCS advocacy, with government, business, NGOs and other community groups.
Masterclass Leaders
Geoff Beattie is the leader of Cohn & Wolfe’s new Global Energy & Climate Change Practice. He leads a team of consultants with real expertise in all energy sectors: oil & gas, coal, utilities & power, nuclear, renewables & alternative fuels. Geoff is currently a strategic communications adviser to one of the world’s leading oil and gas companies. He was previously a senior consultant to the leadership team at Shell Renewables, Hydrogen & CO2. His other corporate clients have included Nokia, Nortel Networks and the London Stock Exchange.
Graham McMillan is chief executive of Open Roadwhich he helped to found in 2007 and has 20 years of experience across public affairs, government relations in the UK and EU, corporate communications, issue and crisis management and corporate responsibility. Prior to Open Road, he was Head of Public Affairs at Fishburn Hedges where he won a range of awards as a Consultant and for corporate communications and public affairs campaigns. He has extensive experience across energy, utilities and the environment including advising General Electric, CO2DeepStore, E.ON UK, BNFL Magnox Generation, HSBC, Unilever, Eurostar and Orange.
About Cohn&Wolfe and Open Road
Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence.
Cohn & Wolfe is recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP Group plc (Nasdaq: WPPGY), one of the world's largest communications services group.
Open Road is an independent consultancy founded in 2007 by four senior and highly experienced communications professionals. The modern communications world is fluid and respects no boundaries. We deliver joined-up communication that works. We offer the best of both worlds. We are all specialists in corporate communications, public affairs and corporate responsibility. But we also offer integrated communications that deliver results across them all. We offer senior people — hands-on — working as partners with our clients to achieve your objectives through senior level advice, assistance and implementation. www.theopen-road.com
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Masterclass programme
8:30 Registration & Coffee9:00 Examining the Issue: What are the key communications challenges for CCS advocates in 2009? An overview9:30 Tackling the Issue: Creating powerful messages on CCS9:45 Making the Case Part 1: How to become an effective advocate for CCS. Engaging with industry, the media and the public11:15 Coffee Break11:30 Making the case Part 2: Engaging with Government and NGOs13:00 Questions13:30 Close of Masterclass
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