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Benefits of Attending:
  • Identify the key issues in stadia finance in the current economic climate in Europe
  • Get the facts and strategies that give you a competitive advantage
  • Learn what cities and clubs have an interest in expansion and development
  • Examine the variables used by experts to determine feasibility
  • Evaluate the opportunities and threats in negotiating stadia finance
  • Develop a win-win strategy that creates value for all parties
  • Overcome the dangers in the public referendum process and win voter approval

Featuring case studies and best practices information from:

  • Michael Palmer, Director of Venues, Manchester 2002
  • Nigel Reed, Financial Director, Rockingham Motor Speedway
  • Stephen L. Schechter, Managing Director, Lazard
  • Aaron M. Barman, Head of Sports Finance Group, Macquarie Corporate Finance
  • John Barrow, Senior Principal, HOK Sport
  • John Dix, Director - Sports Venues, Deloitte & Touche Sport
  • Ian Nuttall, Managing Director, Stadia Magazine

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Ian Nuttall

Ian Nuttall, Managing Director, Stadia Magazine

9:10 Venues and Community

Michael Palmer

Michael Palmer, Director of Venues, Manchester 2002

  • Development and financing of sports infrastructure
  • Partnerships with the community
  • Role of governments and councils
  • Venues into the future
  • 9:40 The USA Experience

    Aaron M. Barman

    Aaron M. Barman, Head of Sports Finance Group, Macquarie Corporate Finance (USA)

  • Identifying and maximising revenue sources
  • Critical factors from U.S. debt markets
  • Possible opportunities in the European market
  • What can the European market learn form the U.S.?
  • 10:20 Football Finance

    Stephen L. Schechter

    Stephen L. Schechter, Managing Director, Lazard

  • Financial options
  • How to match long lived assets with your financial liabilities
  • How to harmonise the outgoing finances with incoming revenue?
  • How to maximise the value of the off balance sheet assets
  • 11:00 Morning Coffee

    11:20 Football Finance

    Henry Buckmaster

    Henry Buckmaster, Institutional Business Development, Investec Asset Management

  • Liquidity management
  • Security of assets
  • Investment return
  • 12:00 Capital For Stadium Financing

    Andrew Price

    Andrew Price, Partner, DLA

  • Alternative financing structures
  • Benefits of securitisations
  • Insure the structure is tax efficient
  • Maintain operational flexibility
  • Maximise available security for other lenders
  • Avoid tying up cash for too long
  • 12:40 Lunch

    14:00 Legal Issues

    Bernard Nelson

    Bernard Nelson, Partner, Latham & Watkins

  • Analysing the main features of the different projects
  • Similarities and differences between projects
  • Special considerations involving US lenders
  • Tailoring the bid to meet specific expectations
  • What does the future hold?
  • 14:40 Peripherial Development Opportunities

    James Bulley

    James Bulley, Partner, Drivers Jonas

  • Land use issues relating to stadium development
  • What are the benefits that stadium developers offer?
  • What are the concerns being raised?
  • Who is doing what around the world?
  • 15:20 Afternoon Tea

    15:40 The Value Of Stadium Naming Rights

    Dr Bill Gerrard

    Dr Bill Gerrard, Reader in Economics and Sports Business Analyst, Leeds University Business School

  • Recent naming rights deals for sports facilities
  • The key value drivers for stadium naming rights
  • Methods of valuing stadium naming rights
  • Case study: the value of naming rights for new football club stadium
  • Maximising the stakeholder value derived from the stadium name
  • 16:20 Sport Sponsorship - Entering a new era

    Jamie Salmon

    Jamie Salmon, Consultant, PVI

  • Virtual advertising packages - the concept and the reality
  • The application of this technology to perimeter boards
  • How this technology can bring a new platform for football sponsorship and a new revenue stream
  • 17:00 Chairman’s Closing Remarks and Close of Day One

    8:30 Re-registration & Coffee

    9:00 Chairman's Opening Remarks

    John Dix

    John Dix, Director - Sports Venues, Deloitte & Touche Sport

    9:10 Rockingham Motor Speedway

    Nigel Reed

    Nigel Reed, Financial Director, Rockingham Motor Speedway

  • Why the UK needed a new motorsport facility
  • A unique design and development
  • Financing the project
  • Putting the theory into practice - Britain’s fastest ever motor race
  • 9:40 Football Stadia Finance

    Richard Hughes

    Richard Hughes, Partner, Linklaters

  • Lending to football clubs
  • Traditional stadia finance
  • New techniques of stadia finance
  • Securitisation for stadia finance
  • 10:20 Multifunctional Arenas

    Roger Hepher

    Roger Hepher, Director, Hepher Dixon

  • The concept and advantages of multifunctional arenas
  • How they are viewed in the town planning system
  • Preparing the master plan
  • Environmental assessment
  • Public consultation
  • Keeping the project on track & Future developments
  • 11:00 Morning Coffee

    11:20 Stadium Revenue

    Lyndon Fuller

    Lyndon Fuller, Managing Director, Fans First Financial Advisers

  • The use of sports brands in the provision of financial services to generate revenue
  • Partnership with financial institutions
  • The potential of brand names in Academy or Youth Team financing
  • Future opportunities
  • 12:00 Revenue Generation

  • The four generations of stadia
  • Stadia- not just sport but a centre for the whole community
  • Building critical mass - the petal theory
  • Stadia design in the 21st century
  • John Barrow

    John Barrow, Senior Principal, HOK Sport

    John Barrow

    John Barrow, Senior Principal, HOK Sport


  • The four generations of stadia
  • Stadia- not just sport but a centre for the whole community
  • Building critical mass - the petal theory
  • Stadia design in the 21st century
  • John Barrow

    John Barrow, Senior Principal, HOK Sport

    John Barrow

    John Barrow, Senior Principal, HOK Sport

    12:40 Lunch

    14:00 The Business Of Greening Sport

    David Stubbs

    David Stubbs, Executive Director, Committed to Green Foundation

  • The environmental elements in stadia planning and event organisation
  • International Olympic Committee’s approach to sustainable development
  • Cost benefits of an environmental management approach
  • Winning bids through sustainable planning and financing
  • Related issues: green procurement, sponsor programme, environmental communication…
  • 14:40 Winning Business Strategies

    Mark Roberts

    Mark Roberts, Sports Business Consultant, Deloitte & Touche Sport

  • Revenue enhancement strategies
  • Operation turnaround and cost reduction
  • The feasibility of a project
  • Finding the right business model
  • 15:20 Afternoon Tea

    15:40 Planning

    Jon Sandford

    Jon Sandford, Senior Transportation Engineering and Town Planner, Arup

  • The Commonwealth Games Stadium SportCity context and background
  • Sport city transport demands
  • Transport strategy development
  • Site safety and people movement
  • Implementing a transport strategy
  • Overview of the sportcity transport infrastructure costs
  • 16:20 Intangibles as a financial asset

    Geoffrey Wheating

    Geoffrey Wheating, Director, The Intellectual Property Counsel

  • Through an innovative use and in-depth understanding of how best to create a dialogue with supporters, stadia will be able to establish a deeper relationship from which, services and products can be sold.
  • 17:00 Chairman's Closing Remarks and Close of Conference


    The Hatton, at etc. venues

    51/53 Hatton Garden
    London EC1N 8HN
    United Kingdom

    The Hatton, at etc. venues



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    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

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    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

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    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

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