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CEE Card Markets is an established conference that covers all aspects you need to know about developments in the CEE region.  Learn about major advances in NFC, RFID technologies, and mobile payments, as well as discovering the progress of the SEPA infrastructure across the CEE.  

Standardisation of infrastructure and the harmonious cooperation between manufacturers, banks, network operators and solution providers are an important part of the implementation of advances in the payments industry within the CEE region.  Find out how these components are being brought together to create a Pan-European ecosystem, designed to support technologies and advance payment habits across the EU.

Find out about leading projects that utilise card technology, from transport systems to loyalty cards and mobile payments.  Learn about how these projects will impact the card markets within the CEE area and beyond, and where the future lies within card markets and payments.

  • DISCOVER new developments in the card markets within the CEE region
  • HEAR key experts talk on the progress of SEPA
  • LEARN the implications of new technologies entering the payments market
  • DISCUSS with industry leaders the hottest topics in the card markets
  • ADVANCE your professional learning with this CPD accredited conference

You should attend this event if you are:

  • Commercial Directors of a bank
  • Financial Directors of a bank
  • A Chief Executive from a bank or financial associations
  • Chief Executives from card technology manufacturers
  • Retail Directors
  • Heads of public sector transport projects
  • Chief Executive of payment market solution providers
  • Heads of Private Finance and Equity firms
  • Economic analysts

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Erwin Petsch

Erwin Petsch, Senior Project Manager, Shared Service Centre and Country Co-ordinator, Raiffeisen International Bank-Holding A G

9:10 EMV - The Platform for Global Payment Interoperability

Christian Delporte

Christian Delporte, Member of the Board, EMVCo

·         Introduction of EMVCo

·         Past Accomplishments

·         Managing Global Interoperability

·         Overview of Common Initiatives

9:50 Deploying Your Quality SEPA Project

Jacques  Caers

Jacques Caers, Senior Associate, INTEGRI

  • EMV, the pre-requisite for SEPA

  • Similarities with the EMV migration

  • Increasing demand for complex file transfer testing

  • Automated testing explained

  • Certification and self-certification

10:30 Morning Coffee

11:00 SEPA - Challenges And Solutions For The Cards Business In Europe

Lars Trebuegge

Lars Trebuegge, Business Advisor, Euro Alliance of Payment Schemes

  • SEPA for cards -  where are the challenges?
  • Euro Alliance of Payment Schemes - the SEPA solution
  • Benefits for EAPS for schemes, issuers and acquirers
  • Next steps for EAPS
  • How to participate
  • 11:40 The Eurosystem on SEPA for Cards

    Michael van Doeveren

    Michael van Doeveren, Senior Policy Analyst, De Nederlandsche Bank

  • What is the Eurosystem?
  • The banking perspective
  • Where SEPA will benefit
  • What are the problems?
  • The future of SEPA
  • 12:20 Networking Lunch

    13:50 Contactless Payment: Convenience Pays

    Christoph Siegelin

    Christoph Siegelin, Business Development Director, Gemalto

    • Customer case study (Turkey)

    • Contactless payment on top of EMV roll-out

    • Convergence with transit

    • Practical implementation and business models

    14:30 Information, Booking, and Payment Services By Cards And Mobile Devices

    Joerg Lunkenheimer

    Joerg Lunkenheimer, Economist MSC, Rhein-Main Verkehsverbund (RMV)

    ·         Smart card vs. mobile device: one philosophy and different possibilities

    ·         Near Field Communication (NFC): a coming-up technology and new chances

    ·         Multiple applications and partnering  - a key factor of success

    ·         NFC - what ever will be - an outlook

    15:10 Independent Payment Service Providers Or In-House Solutions?

    Fabrizio Canedoli

    Fabrizio Canedoli, CEO GBC, Corporate Strategy & Development Director SIA-SSB, SIA-SSB

    • Recent European integreation trends in the bankcard industry

    • CEE payment service provider landscape

    • European-wide in-house solutions

    • Separation of banking and payment services

    • SEPA and integration

    • SIA-SSB and GBC as an independent payment service provider

    15:50 Afternoon Tea

    16:20 Where Is The Card Business Going In The CEE?

    Erwin Petsch

    Erwin Petsch, Senior Project Manager, Shared Service Centre and Country Co-ordinator, Raiffeisen International Bank-Holding A G

    ·                Does revolving credit skyrocket?

    ·                CEE- The marketplace for prepaid products?

    ·                What happens with Acquiring

    ·                ATMs – still the main communication hub in communicating with the client?

    17:00 Opencard: Deployment of a Multi-Application Municipality Smart Card

    Petr Stransky

    Petr Stransky, General Manager, HAGUESS

    ·         Concept of Opencard – Prague municipality multi-application smart card

    ·         Deployment of Opencard in public transport

    ·         Contactless payments – approaches

    ·         Technology edge versus Service model – lessons learned

    17:40 Chairman’s Closing Remarks and Close of Day One

    Erwin Petsch

    Erwin Petsch, Senior Project Manager, Shared Service Centre and Country Co-ordinator, Raiffeisen International Bank-Holding A G

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    František  Jungr

    František Jungr, Cards Department Manager, Segment and Product Division, Unicredit

    9:10 NFC Used Today

    Josef Langer

    Josef Langer, Professor and Head of NFC Research Lab, Hagenberg University

    ·         Analysis of past NFC Trials

    ·         NFC Voucher Systems

    ·         NFC Mobile Data Akquisition

    ·         NFC Event Management

    ·         Trends in NFC Research

    9:50 NFC And Mobile Payments

    Liam Lannon

    Liam Lannon , Managing Consultant, Collis B V

    • New developments in NFC

    • Using NFC technology in conjunction with new mobile phone applications

    • Problems posed and overcome in m-payments and NFC

    • The future of m-payments

    10:20 Morning Coffee

    10:50 Nokia Near Field Communications Experience

    Mikko Haikonen

    Mikko Haikonen, Senior Manager, Nokia Devices

    ·         NFC use cases

    ·         NFC payment

    ·         Payment trial experiences

    ·         The future for NFC and mobile technology

    11:30 Transaction Fraud Detection And Prevention As Integrated Processes

    Roberto Longhi

    Roberto Longhi, Card Solutions Director, CRIF

    ·         The business context

    ·         The processes involved

    ·         The key issues of fraud detection and fraud prevention

    ·         How to move from a defensive to an offensive approach

    12:10 Networking Lunch

    13:50 Banking and Co-Branding Business

    František  Jungr

    František Jungr, Cards Department Manager, Segment and Product Division, Unicredit

    • Pros/cons of co-branding in CEE – typical mistakes

    • When to co-brand and when to sell own bank credit card

    • Co-branding as a tool for cross-selling and alternative “branch” network

    • Loyalty program as a retention tool for the partner and transaction toll for the bank

    • Is the time ready for cross-border co-branding and loyalty?

    14:30 Targeting Small And Medium Enterprises

    Lazlo Krisan

    Lazlo Krisan, Managing Director, KAVOSZ Ltd

    ·                Problems of SMEs

    ·                What is Szechenyi card?

    ·                The basic conditions

    ·                The funding structure – who is involved, and where?

    ·                The success of Szechenyi card scheme

    15:10 Role Of Bureaus For Credit Cards Business In The CEE

    Marlena Hurley

    Marlena Hurley, Business Development Consultant, Czech Credit Bureau

    ·         Current status and developments of CEE region credit bureaus

    ·         Recent trends in credit reporting industry

    ·         How financial institutions use credit bureau data for Credit cards business

    ·         Effective credit risk and credit limit management

    15:50 Afternoon Tea

    16:20 Chairman’s Closing Remarks and Close of Day One

    František  Jungr

    František Jungr, Cards Department Manager, Segment and Product Division, Unicredit


    Radisson SAS Béke Hotel

    Teréz korut 43
    Budapest H-1067

    Radisson SAS Béke Hotel



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    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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